Before helping leaders and teams build thriving businesses, Tim Croll built one himself—taking a product line from startup to shelves in Costco, Lowe’s, and beyond. But what made the difference wasn’t just smart logistics—it was people. Connection. Creativity. Strategy with soul.
Today, Tim is a business strategist, leadership coach, and certified LEGO® Serious Play® facilitator. He’s also a former LEGO Masters contestant who understands firsthand how powerful it is to turn ideas into something real—something you can hold, see, and believe in.
His workshops and coaching experiences help companies identify what’s stuck, align their teams, and co-create strategies that actually move the needle. Whether you’re navigating change, scaling up, or rebuilding clarity—Tim helps you connect the dots through collaboration and play.
This isn’t surface-level consulting. It’s growth you can feel.
I have always loved the outdoor life—the adventures it holds each day. We live in beautiful northern Michigan. It’s the place everyone wants to go, even if the winters are long and cold.
It was at the end of one of these long winters that we were anxious to set out on another adventure. It was a bright sunny day and we were about to set out on the Sturgeon River to kayak down one more time. Suddenly, in a matter of seconds, I found myself fighting for my life and trying to keep from drowning while pinned up against a deadfall.
It was afterward, reflecting on those moments, that I formed a deeper commitment to living each moment to its fullest. To enjoy the sun and embrace the rain. I’ve made living my life one without fear—one of purpose. A mission to share these adventures with others looking to live a life of action in spite of the struggles.
That same mindset—the ability to stay present in the chaos, make quick decisions under pressure, and find meaning in the messy moments—is what I bring into every workshop I lead.
Through the LEGO® Serious Play® methodology, I help teams do just that: face challenges creatively, build clarity brick by brick, and reconnect with purpose through hands-on experiences that reflect real life. Because whether you’re navigating rapids or running a business, the journey is what shapes you.
A true commitment isn’t just a belief—it’s a daily choice. It’s how we show up in our lives, our families, and our businesses. These are the principles that guide my path forward, shape the way I lead, and influence how I help others grow. When practiced consistently, they become the building blocks of momentum.
The line that separates the path to success and the path to a nervous breakdown is razor-thin. If we are true to our identity and pursue our purpose, then we can be real with our lives, our family, and our business.
The ability to find the next right step in all we do. Within our actions and our words, it is this conscious effort to take that step.
The ability to act in spite of fear, anxiety, or frustration. This is the ability to motivate when all it appears the darkest.
Times changes, environment changes, and circumstance change. The one thing that is consistent is change. Our lives, family, and business require us to change the plan, the actions, and strategies to take full advantage of the opportunities that come with certain change.
Every business has the potential to grow—but growth requires more than ambition. It takes clarity, alignment, and the courage to step into the unknown.
That’s where a guide comes in. Not someone with all the answers, but someone who helps you ask the right questions, build the right path, and bring your team along for the journey.
Through coaching and hands-on LEGO® Serious Play® workshops, I help leaders and teams break through stuck points and co-create a future they believe in. Whether it’s building a strategic roadmap, navigating change, or simply making space to think differently—I’ll help you build your next breakthrough.
Because when you’re ready to take on your next adventure, you don’t have to go it alone. Let’s build it together—one brick at a time.
